In this episode learn what it takes to be a successful ND. We talk with Dr. Pournadeali about specific things he did that lead his success. Dr. Pournadeali is the founder and director of the Northwest Center for Optimal Health, is the past president of the Washington Association of Naturopathic Physicians, and current president of the American Association of Naturopathic Physicians. He also has a radio show that he runs with his wife, Dr. Rebecca Dirks. In this episode we talk about:
- The importance of goal setting and having written goals
- How to find out what your goals are
- Finding out what success means to you (it may not be money)
- What leverage is and how to use it to achieve your goals
- How to get better at public appearances
- The importance of keeping contact with colleagues after you graduate
- Why it’s important to figure out where you want to practice and stay there
- Setting boundaries as a practitioner
- How to connect quickly with people that need Naturopathic Medicine
- How to connect a patient with a treatment
- Tips on securing ROC’s
- and much more…….
- Most important thing right now is where you want to be 5 or 10 years from now. Not just where you want to be over the next year. Have a long term vision or plan and have it codified in writing.
- When intention is codified, written, and visualized you can’t help but achieve what you want.
- To start goal writing: Take 5 minutes (timed) in a quiet space and start listing what you want over the next year and five years from now. This can be things goals, personal development goals, anything that you want to achieve.
- Circle the goals you are committed to and separate them into a 1 year and 5 year list.
- Write down action steps to get toward goals.
- The next step is to have leverage for each goal which is why you want to get that particular goal.
- The final step is to ask yourself – “What is one small step that I can do today to get toward goal?”
Dr. Pournadeali recommends Anthony Robbins Personal Power 2 to learn more about goal setting
Tips for Starting and Creating a Successful Practice
- Do a couple of talks per week when first starting. This will force you to get over the discomfort of meeting new people.
- It’s important to nurture yourself
- Unless you ask, you’ll never know. The worst person can say is no, and you’ve gained a learning experience.
- At the end of the day ask self – How did I grow today? Even tough interactions become positive with this question.
- It’s important not to isolate self – keep in touch with friends/colleauges and see how they are going about things.
- It’s important to find a place you want to practice and stay put.
- Your initial growth depends a lot on your location, gender, and age.
- Want to double the number of patients you see per year for the first 5 years and after that have the number go up every year.
Pournadeali’s 5 S’s
- Selling – must know how to sell self and the medicine. We are selling all the time even if we don’t think we are. When a patient is coming in we are identifying what they want and then providing it for them (if we can).
- 5 steps to selling our medicine: 1. Restate the problem the potential patient has 2. ID the pain 3. Offer a solution 4. Assess motivation for change 5. Facilitate Scheduling
- Set Boundaries – we have a value service. Must set boundaries of time. Charge for your time.
- Stay Put – this let’s you develop a word of mouth referral network
- Seek Help – use the resources around you. People like to help, you just have to ask.
- Secure ROC’s – it’s much easier to have patients come back than ID new patients. Start by having the next appointment set up at the end of the FOC. In the first clinical encounter talk about the long term plan with the patient. Ask them what they want. Ask them what they think about treatment plan.